Derived from the Ancient Greek: “Helenē (‘Ελενη) / Helénē (Ἑλένη)”, meaning brilliant, shining light, the bright one.
Two creative beings from opposite sides of the world collide in the magical city of San Francisco. After years of working together, Jacqueline and Hayley co-founded Heline Creative—an all encompassing creative house with the shared passion of shedding new light into our clients’ worlds
Our Story
Meet the Founders
Our approach is built on originality and timelessness, while maintaining a disruptive edge. At Heline, we tailor our services to precisely meet the needs of our wonderful clients and the ever-evolving expectations of consumers.
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Co-FounderHayley is a multi-faceted creative and brand architect whose expertise spans across the various mediums of content strategy, art direction, styling, social media marketing, brand partnerships and beyond. From the fashion industry to the world of interiors and hospitality, her passion lies in bringing and developing a brand's DNA to fruition across all medias.
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Co-Founder
Jackie brings over 20 years of fashion and retail experience from diverse media, industries and companies. She launched e-commerce for Conde Nast and Time Inc. (InStyle), and led editorial and creative for numerous brands, including Reebok, Rue La La/Gilt Group, Gap, AOL, Stitch Fix and Birdies, owning everything from the day-to-day creative content to global campaigns.
